When people think of traditional marketing, they think paper, flyers, brochures, emails, more paper, and money! Guess what? Times have changed drastically over the last decade and you can pretty much throw this all out the window. Marketing doesn’t have to be a major financial investment. (But let me be clear…I’m not saying it’s free.) Marketing takes research, thought, intention and above all else time. There is no quick fix for marketing. Here are a few things to consider when thinking about marketing for your company.
Research your competition, audience, and target market. COST: Free!
Implement consistent emails to your audience. COST: FREE – $50/month (up to 5,000 contacts).
Optimize your online presence. COST: FREE – the sky is the limit.
Invest in your social media presence: COST: FREE – $75/month.
Strengthen your inner circle (partnerships, employees, etc.). COST: FREE.
There are many options for investing in your business that isn’t going to break the bank. Contact me for more ideas and to get started investing in your business today!